The Vice President of Alfa-Bank, Irina Skorokhodova, calls participation in the MIPIM exhibition “a permanent tool for working with investors.” A stable presence of Kyiv at such events increases the visibility of projects in Ukraine and abroad. A year ago, she presented 7 professional real estate objects of a Ukrainian bank at the international exhibition. In order to present them correctly, Alfa Bank made commercials that were constantly broadcasted on the stand and prepared prospectuses. During MIPIM, more than 50 meetings with investors were held, at which they presented the Ukrainian market and facilities.
“A year later, we can already talk about the results. 2 objects are sold, in respect of three more final negotiations with buyers. There are Ukrainian and foreign investors among them, ” Skorokhodova notes. She is convinced that MIPIM can be an effective platform, if properly prepared, to work in advance with the list of investors who plan to attend the event, and to arrange personal meetings with them.
Source: Property Times